The biggest disadvantage of using coupons is that they cost businesses money and can lead to lower profits from that sale. Another drawback is when current customers expect coupons, cannibalizing existing revenues before the coupon program. Keep in mind that like everything else, this technique has its own advantages and disadvantages, so you should know what to expect before you start distributing your coupons. On top of that, coupons put your servers at a disadvantage because a smaller check probably means a smaller tip for the same amount of work.
ADVANTAGES AND DISADVANTAGES Like other sales promotion tools, coupons have their advantages and problems. Some may say that including coupon codes can bring certain disadvantages, so check them out and decide for yourself. Among other things, the job of coupons is to help you do that, but before you start using coupons on your website or in your online store, you need to know what the advantages and disadvantages of offering them to your customers are.