Are coupons still a thing?

A survey conducted by Valassis, one of the world's largest coupon distributors, found that 60% of Americans say they use digital and paper coupons to save money on shopping. Therefore, Extreme Couponing may be past its expiration date.

Are coupons still a thing?

A survey conducted by Valassis, one of the world's largest coupon distributors, found that 60% of Americans say they use digital and paper coupons to save money on shopping. Therefore, Extreme Couponing may be past its expiration date. But the coupons themselves are alive and well. It may not be the same as it was back then, but it may be just as good.

These are becoming rarer, BUT they still offer coupons. So it's worth checking every time you go shopping. The great thing about technology today is all the FREE information. The inconvenience? It can be very overwhelming when it comes to learning something new.

Donna Montaldo wrote for Dotdash Media, Inc. for nearly 17 years, covering coupons, discount shopping, and other ways to save money. I still use some conventional techniques to save money on real food without coupons, such as finding discounts at Ibotta and buying in bulk. It's unfair to think that anything done on television on coupon shows like Extreme Couponing is acceptable.

Having the conveyor belt completely filled with food, while delivering a bundle of coupons, was carefully paired with the items in the cart. By print I mean the coupons that come in the separate inserts of newspapers and those that you receive (or once received) by mail. The result for shoppers is fewer coupons, higher grocery bills, and the need to restock products more often. On the show, some of the profiled coupons were seen removing sales products from store shelves, leaving nothing for other shoppers, hoarding checkout counters and causing general pain.

Reducing the cost of printing and distributing coupons is one way they can combat ever-increasing operating costs. The key is to choose one that you like, the way they present the offers or write them, the ones that you feel safe to go and do right away, that's the coupon you want to follow. In addition to going where you can save, make finding and cutting digital coupons part of your normal routine. When you make coupons, you usually buy the best brands anyway, so make sure you're open to the best deal, even if that means trying something new.

Another major problem with extreme coupon buying is that, to maximize your savings, you limit yourself to buying items that are on sale or for which coupons are available. In the years since I gave up coupons, I refocused my energy on better meal planning and buying smarter. But back then, a show about people cutting pieces of paper to save a lot of money struck a chord, becoming a weekly series, a phenomenon, a must-see curiosity for stunned observers and an irritant for less extreme savers and the coupon industry, which they said gave coupons. Before the series' shopping trips became increasingly scandalous, unrealistic, and riddled with coupon fraud, a simple one-hour show about savers obsessed with the only thing captivated incredulous viewers who wondered if the show's participants had a loose screw, as they wondered secretly how could they be too.

able to get shopping carts full of free food. The coupons were excited (at first) when TLC's Extreme Couponing program aired and motivated a lot of people to try to win hundreds of dollars worth of food for next to nothing. It happens to all of us: you can't find the coupon you need, and when you find it, it's expired.

Alexa Covar
Alexa Covar

Infuriatingly humble zombie lover. Certified music advocate. Total social media maven. Award-winning baconaholic. General travel fanatic. General music fan.

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