When it comes to finding and sharing coupons, millennials are more likely to rely on social media. In fact, 60% of millennial respondents report sharing and exchanging coupons on social media, compared to 41% of Gen X and 24% of baby boomers. Eighty percent of millennials say they look for a coupon online after finding out about it or seeing it on social media. And finally, even when shopping in a physical store, 93% of millennials have admitted that they use their smartphones to compare prices and search for digital coupons.
By contrast, more than half of millennials say they prefer to receive their coupons in the mail or through the newspaper. Millennials, defined as people born between 1980 and the mid-2000s, are more likely to use paperless coupons than those in Generation X (those born immediately after the baby boomer generation) or baby boomers. And even with their digital drives, millennials aren't afraid to cut coupons the old-fashioned way. As for Gen X, they are making coupons more often than baby boomers, but not as much as millennials.
According to some social media coupon statistics, 90% of millennials share offers and 43% of them do so through their social media accounts. Compared to baby boomers, millennials and Gen X members are more frequent users of websites where they can find coupons and discounts, as well as savings apps. For example, coupon usage statistics show that millennials who love to shop in physical stores are still looking for deals when doing so; 93% of them say they will try to find a coupon or offer before making their purchase. More than 90% of millennials (generally considered those born between 1980 and 2000) say they use coupons to plan their shopping lists, according to a new survey of 1,000 Americans by advertising firm Valassis and market research firm Ipsos.
The report also looked at millennials with children and found that they are more likely than any group to look for coupons on the Internet. For this reason, CouponFollow put together a Millennial Shopping Report to see how adults ages 20 to 35 choose where to buy and what to buy. According to a recent study, this is especially true for millennials, who use coupons as part of their online and offline shopping experiences. According to the survey, when shopping online, about seven out of 10 (69%) millennials look for coupon codes.
This digital generation simply couldn't get into newspaper coupons, but since the transition to online codes and deals, millennials can't help but save.