When it comes to finding and sharing coupons, millennials are more likely to turn to social media than any other generation. A survey of 1,000 Americans by advertising firm Valassis and market research firm Ipsos found that 60% of millennial respondents reported exchanging coupons on social media, compared to 41% of Gen X and 24% of baby boomers. Furthermore, 80% of millennials said they look for a coupon online after seeing it on social media. Even when shopping in a physical store, 93% of millennials have admitted to using their smartphones to compare prices and search for digital coupons.
In contrast, more than half of millennials prefer to receive their coupons in the mail or through the newspaper. Millennials are more likely to use paperless coupons than those in Generation X or baby boomers. Despite their digital drives, millennials aren't afraid to cut coupons the old-fashioned way. Gen X members are making coupons more often than baby boomers, but not as much as millennials.
Social media coupon statistics show that 90% of millennials share offers and 43% of them do so through their social media accounts. Millennials are also more frequent users of websites where they can find coupons and discounts, as well as savings apps. For example, coupon usage statistics show that 93% of millennials who shop in physical stores will try to find a coupon or offer before making their purchase. The report also looked at millennials with children and found that they are more likely than any group to look for coupons on the Internet.
According to a recent study, this is especially true for millennials, who use coupons as part of their online and offline shopping experiences. When shopping online, about seven out of 10 (69%) millennials look for coupon codes. This digital generation simply couldn't get into newspaper coupons, but since the transition to online codes and deals, millennials can't help but save.